Antibiotic Stewardship - Resource

U.S. Antibiotic Awareness Week is an annual one-week observance that gives participating organizations an opportunity to raise awareness of the importance of appropriate antibiotic use to combat the threat of antibiotic resistance. Be Antibiotics Aware, a Centers for Disease Control and Prevention (CDC) educational effort, complements U.S. Antibiotic Awareness Week with up-to-date information to help improve antibiotic prescribing and use in the U.S. Share your commitment to antibiotic stewardship with your partners and patients with a simple four-step marketing plan:

Spread the word in your newsletter. Announce your commitment to antibiotic stewardship with an Antibiotic Awareness Week story in your organization newsletter. Please feel free to copy and paste these articles for patients and families or healthcare professionals into your own publications.

Display posters and handouts. Print and share handouts and posters with patients and healthcare providers, like these posters for patient waiting rooms. Select items are now available in Spanish, French, Portuguese, Vietnamese, Chinese and Korean here.


Play videos on iPads and TV screens in your medical office, pharmacy, waiting room, or lobby.

Leverage social media. Share social media messages, images and animated graphics on your organization’s social media channels. Remember to use #USAAW18 and #BeAntibioticsAware in every post. Feel free to adapt the sample messages below to your organization’s social media channels:

#BeAntibioticsAware helps #patients, caregivers, families, and #healthcare professionals improve antibiotic prescribing and use. Learn more. #USAAW18
#Antibiotics aren’t needed for and won’t help colds, #flu, bronchitis, and runny noses. Visit @CDCgov’s website to learn more. #BeAntibioticsAware #USAAW18
Being #antibiotics aware = knowing that antibiotics aren’t needed for many #sinus infections and some ear #infections.  #BeAntibioticsAware #USAAW18
Have a #virus (cold, #flu)? You can feel better without #antibiotics. Ask your #healthcare professional or #pharmacist about the best way to feel better while your body fights off the virus. #BeAntibioticsAware #USAAW18
Providers: Give your #patients the BEST care by following #clinical guidelines when prescribing #antibiotics. #BeAntibioticsAware #USAAW18
We’re proud to be a #BeAntibioticsAware partner for U.S. Antibiotic Awareness Week! Learn how you can participate:  #USAAW18
Taking #antibiotics only when needed is one thing you can do to help fight antibiotic resistance. #USAAW18 #BeAntibioticsAware #AntibioticResistance
Please RT! The best health care starts with using “The Right Tool” for the job. #BeAntibioticsAware #USAAW18
Healthcare Providers: #BeAntibioticsAware by telling #patients why they don’t need antibiotics for a #virus. #USAAW18
Without #antibiotics, treating people with cancer & undergoing surgery becomes much harder. #USAAW18 #BeAntibioticsAware
Join the #GlobalAMRChallenge to combat #AntibioticResistance, one of the greatest global health issues of our time. Everyone has a role to play. How will you lead? #PublicHealth #OneHealth

Telligen thanks the Centers for Disease Control and Prevention (CDC) for developing these marketing tools for Antibiotic Awareness Week. Also check out four more antibiotic stewardship resources for organizations that will help you sustain your attention on antibiotic stewardship every week of the year!